Conditions d’utilisation

1. Purpose and application

These terms govern the conditions of use and the rights and obligations of the company and the customer for AEO·GEO website build, deployment, domain connection, SSL, operational monitoring, content publishing, and related ancillary services provided by LILIHA under the CiteLex brand.

By submitting a waitlist request, inquiry, payment, onboarding information, or using an emailed project link, the customer is deemed to have reviewed and agreed to these terms, the Privacy Policy, and the Refund Policy.

If a written quote, checkout page, email notice, or separate agreement states different terms, that specific condition takes precedence.

2. Service scope

The standard service includes: Initial AEO·GEO website build, Schema Markup, LLMs.txt, robots.txt, sitemap, and AI-crawler-friendly information architecture, Responsive website build, deployment, domain connection, SSL, and basic operational monitoring, Bonus with main purchase (AEO·GEO website build): one weekly AI-optimized content post for one year, 52 posts total, Premium content preview included on delivery, Content planning and website information architecture based on business information submitted by the customer.

The service is performed based on business information submitted by the customer, including business name, industry, address, contact details, operating information, signature products or services, target region, SNS links, reviews, images, and related materials.

All deliverables—including the website, content, structured data (Schema), and AI-optimization materials—are produced from information the customer provides through onboarding forms, email, messages, and related channels.

Unless separately agreed, advertising spend, ad account operation, photo or video production, major rebuilds of an existing website, custom back-office development, specialist translation review, regulated advertising review or advisory services, and government licensing or registration agency services are not included.

The company may reasonably change technologies, hosting, email, payment, database, and automation tools used to maintain service quality and security.

3. Payment and contract formation

Customers may pay through the website checkout button or the renewal link in service expiration emails.

Checkout requires agreement to the Terms of Service, Privacy Policy, and Refund Policy before payment proceeds.

A paid contract is formed only after payment approval, order confirmation by the company, and submission of required onboarding information. Test-mode or internal QA orders are not treated as actual service contracts.

Displayed prices, tax inclusion, payment currency, payment processor fees, exchange rates, and card issuer policies follow the checkout page and the payment processor’s policy.

4. Delivery, schedule, and operation

In principle, the company delivers the initial website within three weeks from the date both payment and required onboarding information are complete. Periods caused by customer submission delays, review delays, additional requests, third-party service outages, or force majeure are excluded from the delivery period.

During the service term, the company manages bonus weekly content publishing provided in addition to the main build, plus deployment status, domain connection, SSL certificate status, and basic operational monitoring.

Domains used for the service are, in principle, registered and managed by the company. Ownership and administrative authority over the domain rest with the company. During the service term, the customer may use the website provided through that domain, but domain ownership is not transferred to the customer.

Renewal or extension is available if the customer follows the procedure and deadlines notified by the company within the renewal period. If renewal timing is missed for any reason—including the customer’s failure to receive or confirm renewal notice, non-payment of renewal fees, failure to cooperate on DNS or registration information, or registrar or third-party policy—and the domain registration expires, is reclaimed, or becomes unavailable for extension, the company does not guarantee recovery or transfer of the same domain. The customer may need to rebuild and reconnect the website from the beginning on a new domain. Absent willful misconduct or gross negligence, the company is not liable for additional costs, schedule delays, or impacts on existing URLs, bookmarks, search visibility, or AI citations arising therefrom.

Operational monitoring means checking basic technical status such as availability, SSL, and deployment status. It does not mean a 24/7 uptime SLA, security operations center, advertising performance monitoring, or revenue analysis.

5. Customer obligations

Customers must provide accurate and current business name, industry, address, contact details, email, qualification or registration information, pricing and operating policies, service descriptions, images, reviews, SNS links, and other information needed for content production.

If information provided by the customer is false, incomplete, infringes third-party intellectual property, portrait rights, personal data, or trade secrets, or violates applicable laws, the customer bears responsibility.

The customer, as the information provider, is responsible for the accuracy, legality, regulatory compliance of display and advertising, third-party rights compliance, and business outcomes of all deliverables—including website copy, content, structured data, and AI-optimization outputs—generated, edited, or published based on information the customer provides.

Deliverables—including the website, content, structured data (Schema), and AI-optimization materials—are generated, edited, and published using artificial intelligence (AI) and automation tools based on information the customer submits. By completing payment, submitting onboarding information, and agreeing to these Terms, the Privacy Policy, and the Refund Policy, the customer is deemed to consent to website build, content generation, and ongoing operation through AI and automation.

Due to technical limitations, AI and automated systems may produce errors or incomplete results, including factual inaccuracies, wording or expression mistakes, omissions, duplication, translation or summarization errors, failure to reflect industry-specific regulatory requirements, inconsistency with third-party information, or structured-data errors. The company may exercise reasonable care within the scope of service provision—including selection of AI or automation tools, prompt design, and review and deployment processes—but does not warrant the accuracy, completeness, or legality of AI- or automation-generated content.

Responsibility for the truthfulness, completeness, and legality of information the customer provides, for pre-publication review and approval of AI- or automation-generated deliverables, and for legal, administrative, or dispute-related consequences of publication, promotion, or business use rests with the customer. Absent willful misconduct or gross negligence by the company, the company bears no liability for errors, mistakes, omissions, or inaccurate expressions arising in the AI or automation process, or for third-party rights infringement, regulatory violations, business losses, or lost expected profits resulting therefrom; such matters do not constitute grounds for refund, damages, or contract termination against the company.

Even if the customer publishes or uses AI-generated deliverables without internal review or approval, the customer bears resulting responsibility and agrees that, to the maximum extent permitted by applicable law, the company is not liable for claims arising therefrom. The foregoing forms part of the company’s limitation-of-liability and indemnity provisions under these Terms.

Customers in regulated industries such as medical, pharmacy, legal, tax, labor, real estate, finance, education, lodging, or food must independently verify display, advertising, qualification, review, and disclosure obligations before publication.

Customers must not share onboarding links, order identifiers, access tokens, admin notices, or payment-related information with unauthorized third parties. Responsibility for incorrect input, information leakage, or unauthorized access caused by sharing may rest with the customer.

6. Performance notice and third-party platforms

This service does not guarantee specific keyword rankings, traffic numbers, revenue, inquiry volume, or final citation by AI models. It provides the technical environment that helps AI systems read and cite information.

Crawling, learning, exposure, answer selection, ranking, and update cycles of ChatGPT, Perplexity, Claude, Google AI Overview, search engines, and map services follow each operator’s algorithms and policies.

AEO·GEO is not an advertising product or search ranking guarantee. It is an information-structuring infrastructure service that helps machines understand brand and business information more accurately.

7. Intellectual property, deliverables, and usage rights

Rights and responsibility for business names, logos, images, reviews, descriptions, and business information provided by the customer remain with the customer.

During the contract term, the customer may use the delivered website and content for the customer’s business promotion purposes.

Templates, automation tools, system code, internal prompts, operational know-how, workflows, and private admin tools owned by the company remain company assets and are not transferred to the customer.

The company may use portions of deliverables for portfolio or case introduction with the customer’s prior consent or after de-identification, provided customer trade secrets or personal data are not infringed.

8. Privacy, security, and external services

Personal data processing follows the Privacy Policy. External services such as payment, email, hosting, database, map or address enrichment, and external automation programs may be used as needed to provide the service.

Parts of website hosting, deployment, and CDN infrastructure are provided through third-party hosting providers such as Vercel Inc. If outages, maintenance, network errors, server errors, policy changes, or similar events by Vercel or other hosting or infrastructure providers cause inaccessibility, temporary interruption, errors, or data delay or loss, the company is not liable absent willful misconduct or gross negligence.

The company manages operational secrets such as API keys, webhooks, and database credentials through environment variables and access controls, and generally avoids exposing server-to-server integration keys in the browser.

Service delivery methods or schedules may change due to outages, policy changes, price changes, account restrictions, or country-specific access limits of third-party services.

9. Suspension, termination, and limitation of liability

The company may suspend or terminate service if the customer fails to pay, fails to submit required information, provides unlawful or false information, provides rights-infringing content, creates security threats, or disrupts operations.

Absent willful misconduct or gross negligence, the company is not liable for indirect, special, consequential, business-loss, expected-profit, or third-party platform policy-change damages.

To the extent permitted by law, the company’s total liability for a dispute does not exceed the service fees actually paid by the customer for the relevant service.

10. Changes, governing law, and jurisdiction

The company may change these terms due to service structure, payment methods, legal requirements, security needs, or third-party platform policy changes.

Changes are announced by website posting or email. Continued use of the service after notice is deemed agreement to the revised terms.

These terms are governed by the laws of the Republic of Korea, and disputes are resolved by the competent court under applicable Korean procedure.